America’s Choir has a new name – America’s Choir A National Treasure

        This week CNN reported as follows. ‘’ The Church of Jesus Christ of Latter-day Saints is embarking on a rebranding effort of sorts.’’ This is based on a style guide issued by the church and released Thursday August 16, 2017.

The Style Guide is given in full at the end of this column. CNN wrote ‘’And that leads to all kinds of questions: Will the world-famous Mormon Tabernacle Choir be renamed? ‘’

Noooo problem’O CNN. President Ronald Reagan dubbed it ‘America’s Choir.’ President George W. Bush blessed it “a national treasure.”

From the archives of the Desert News we read.

(2004 September 25) Even Sting was surprised by “America’s Choir.” “I obviously knew the reputation of the Mormon Tabernacle Choir, but I’d never experienced it,”

(2016 December 22) The Mormon Tabernacle Choir, dubbed “America’s Choir” by Ronald Reagan during his first inauguration, will sing at Donald Trump’s inauguration on Jan. 20, 2017.

(2017 January 17)   But the 215 voices from what Ronald Reagan dubbed “America’s Choir” will sing with accompaniment from the Marine Band known as “The President’s Own,” according to an inauguration program posted on the band’s website.

(2010 June 12) Recordings released since the formation of the Mormon Tabernacle Choir label in 2003: “America’s Choir”

(2017 August 22). “The choir has become known as ‘America’s Choir,’ a nickname given to them by President Ronald Reagan, and one for which they are known around the world,” Barrick said in the video.

(2017 January 6) America’s Choir will bring a spiritual and musical uplift to the inaugural ceremony and the nation — as it has in the past.                                                  2005 Ronald Reagan 37 USA

(2017 January 19) Another honor dubbed the music institution “America’s Choir” in 1981 when Ronald Reagan invited the choir to perform at his presidential inauguration, referencing the choir’s patriotic spirit in presenting the “The Battle Hymn of the Republic” choral arrangement. President George W. Bush called the choir “a national treasure.”

(2004 July 17) No other radio or television program has come close to that [75th anniversary] milestone, notes Heidi S. Swinton in “America’s Choir: A Commemorative Portrait of the Mormon Tabernacle Choir.”  President Ronald Reagan dubbed it “America’s Choir” when it sang at his presidential inauguration.

(2005 March 6) It debuted at No. 3 on Billboard’s classical-music chart (which gives the choir three albums in the top 15 — “America’s Choir: Favorite Songs, Hymns and Anthems” re-entered the chart at No. 11, and “Peace Like a River” is at No. 13).

America’s Choir Favorite Songs, No. 11 on Billboard Classical chart.

[2013 Jun 10] Kim Farah with church public affairs said, “The choir was given the moniker ‘America’s Choir,’ but in the age of new media, it might really be called the world’s choir.

[2013 September 9] Sweeney, a member of the Mormon Tabernacle Choir, has sung with what’s been dubbed America’s Choir for 13 years.

[2016 July 13] As America’s Choir finishes up their European tour, now is the perfect time to listen to some of their top tunes.

[2010 June 9] Previously coined “America’s Choir,” the Mormon Tabernacle Choir has become an American icon.

[2006 May 1] [For the 4000th performance] “You performed at six presidential inaugurals, including my own,” he said, noting President Ronald Reagan had dubbed the group “America’s choir.”

            America’s Choir Swag.

https://www.mormonnewsroom.org/style-guide

Newsroom

THE OFFICIAL RESOURCE FOR NEWS MEDIA, OPINION LEADERS AND THE PUBLIC

Style Guide — The Name of the Church

The official name of the Church is The Church of Jesus Christ of Latter-day Saints. The full name was given by revelation from God to Joseph Smith in 1838.

  • In the first reference, the full name of the Church is preferred: “The Church of Jesus Christ of Latter-day Saints.”
  • When a shortened reference is needed, the terms “the Church” or the “Church of Jesus Christ” are encouraged. The “restored Church of Jesus Christ” is also accurate and encouraged.
  • While the term “Mormon Church” has long been publicly applied to the Church as a nickname, it is not an authorized title, and the Church discourages its use. Thus, please avoid using the abbreviation “LDS” or the nickname “Mormon” as substitutes for the name of the Church, as in “Mormon Church,” “LDS Church,” or “Church of the Latter-day Saints.”
  • When referring to Church members, the terms “members of The Church of Jesus Christ of Latter-day Saints” or “Latter-day Saints” are preferred. We ask that the term “Mormons” not be used.
  • “Mormon” is correctly used in proper names such as the Book of Mormon or when used as an adjective in such historical expressions as “Mormon Trail.”
  • The term “Mormonism” is inaccurate and should not be used. When describing the combination of doctrine, culture and lifestyle unique to The Church of Jesus Christ of Latter-day Saints, the term “the restored gospel of Jesus Christ” is accurate and preferred. ***

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