Phillip Stucky on October 6, 2016 at The Daily Caller News Foundation

Republican nominee Donald Trump is evolving on the use voter data, investing millions in a data management team that oversees every bit of digital content the campaign produces, according to a Thursday report by the Associated Press.

“People underestimate our data and digital because we haven’t been outspoken about what we’re doing,” Trump digital director Brad Parscale told the AP.

Most campaigns gather supporter and voter data for use during fundraising campaigns, as well as get out the vote efforts closer to November. Data mining operations use voter registration files, and then add to their database with information about consumer habits and beliefs from outlets like Facebook, magazine subscriptions, and the like.

The Trump campaign credits its $150 million in online fundraising to its digital data center, as well as all of the online content it creates that is targeted to each potential voter.

“We are data-driven all throughout the campaign,” Parscale said. “We don’t spend a single dollar unless we know exactly what it’s going to buy, who it’s going to help us reach.”

Trump does have a large team of over 130 employees and 100 paid consultants on the payroll, but Clinton currently has over 800 employees nationwide, including her data center in Brooklyn, N.Y.

“The Trump campaign could say they are doing the best, hugest, most amazing data campaign in the history of mankind, but they’re still not on par with Clinton,” director of research, analytics and digital strategy for Ted Cruz’s presidential campaign Ted Wilson told the AP. “Anything they are doing now is like sticking a Band-Aid on a gaping wound.”

“I’ve always felt it was overrated,” Trump told the AP in May about voter data collection efforts. “Obama got the votes much more so than his data processing machine. And I think the same is true with me.”

Trump began building up his team over the summer, and the results are much closer to a traditional presidential campaign than Trump had during the course of the Republican primary. Trump’s poor fundraising numbers in June prompted an email fundraising campaign that showcased the Trump campaign’s need for a better data staff.

The vast majority of fundraising emails in June tripped spam filters, and went out to heads of state in other major governments world-wide, prompting Trump to invest in better analytics. Trump now dominates Clinton in small donations under $200 dollars consistently every month, primarily a result of his bigger data campaign.

Trump gave Parscales consulting firm $11 million during the month of August for its data expertise.