By Seth Fiegerman at Mashable
MySpace, the abandoned social network for teens and spammers, has been passed off yet again and sold to a nearly century-old magazine publisher.
Time Inc announced Thursday that it has acquired Viant, an advertising technology company you’ve probably never heard of, but which happens to own MySpace through a previous acquisition.
Put another way: a publishing giant actively looking to boost its millennial audience online now owns a website famous for losing that audience.
The deal, however, has less to do with MySpace itself than its parent company’s marketing data. In this acquisition, as in history, MySpace is just a … read more here
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