From News Thump

Local legend Simon Williams has become the first man to successfully believe it’s not butter today.

Williams, whose previous accomplishments include hopping to the South Pole and unicycling up Mount Everest described the achievement as his ‘hardest challenge yet’, requiring months of training and preparation.

Speaking to awestruck reporters, Simon described a training regime which included eating literally hundreds of crumpets, slices of crusty cob and bagels smeared with various spreads to acclimatise his taste buds before the big day.

Then followed a blind taste-test in front of a sellout, spellbound crowd at Wembley Arena….http://newsthump.com/2016/06/22/man-successfully-believes-its-not-butter/read more here