By Eric Scheiner | CNS News

( – The U.S. Food and Drug Administration (FDA) have just launched an anti-tobacco campaign focused on young adults who are lesbian, gay, bisexual and transgender.

The new campaign, “This Free Life,” costs $35.7 million that was collected from the tobacco industry.

According to the FDA, the campaign “uses authentic and credible messages from members of the LGBT community encouraging other members to be tobacco-free.”… read more here

From the FDA’s Website: “FDA’s goal is to keep “This Free Life” authentic through a peer-to-peer approach. The “This Free Life” campaign website and social channels are intended for the campaign target audience: at-risk LGBT young adults. Public health organizations and other interested stakeholders can and should use FDA’s social media channels, including @FDATobacco disclaimer icon on Twitter and on Facebook to engage with us around the campaign. We also have a list of suggested tweets that you can use.

To learn more about our research and evaluation efforts and the facts behind our campaign messaging platforms, download our campaign fact sheets intended for stakeholder audiences.”