DENVER, Colo. — Chipotle is modifying its military appreciation buy one, get one free offer for Veterans Day to deny the promotion to military service members who are overweight, sources say.

“We’ve looked at the numbers and we thought it would be the best way to offer this small token of thanks for your service to our military and get more people back into our stores,” said Mark Crumpacker, Chief Marketing and Development Officer of the company.

“We also figured it would be a great way to exclude a majority of the National Guard, Reserves and a good number of regular army guys, saving us a lot of money and inventory.”

The modified promotion is also expected to impact a large number of veterans, many of whom plan to start running again some time next week, or the week after that…. read more here