Utah Standard News

“News you can trust”

Menu

Digital Services

The strength of digital marketing is reaching your business’s target audience.

USN media group’s experts know how to find them from the right demographics,

geographical reach and even interests and hobbies.

 

Advance Audience Targeting: Target your ad to the right person at the right place and time through our Advanced Audience Targeting.

Business Data Syndication: Many businesses face challenges managing the distribution of their businesses information, including address, phone number, hours of operation, web address and more, across hundreds of directory websites. With local online directories (including Google, Bing and Yahoo) being seen as one of the most effective techniques that a small business can rely on to ensure their business can be found when a potential consumer is looking for it, makes it important that the information displayed is correct. Business Data Syndication includes monthly updates to 700+ directory websites, 20+ social media sites, 30+ business databases, GPS phone services, Navigation devices and more. This is also a great addition to any SEO (Search Engine Optimization) efforts and the more consistent listings you have, the more confident Search Engines are in your business.

Contextual Targeting: Contextual Targeting is a type of content targeting. Ads are served alongside keywords or phrases as they are being viewed by internet users. The advertiser will choose a list of keywords. Ads will be served on pages that include the keywords provided.

Digital Re-targeting: Only 2% of shoppers convert the first time they visit a website. Digital re-targeting uses a cookie to track visitors to your website. Your ad is then served to the visitor when they visit other sites. Your business stays in front of your potential customers and they come back to you.

Facebook Advertising: Facebook ads allow you to reach users in a social environment, targeting users based on the information about their interests.

Google Network Advertising: Get your business and website to the top of mind with targeted audiences who are currently searching for your services. We propose a combination of display and keyword ads that would be targeted to specific demographics, geographies, behaviors and interests to give you a full view of what your potential clients respond to. This combined marketing strategy will also increase your visibility on desktop, tablet and mobile platforms as well as increase traffic to your website. The recommended monthly budget will be dictated by you based upon need.

Mobile Display Advertising: is changing the way businesses think and consumers shop. With more people using smart phones and tablets than ever before, advertisers have access to a captive audience in a hyper-targeted way. Producing more immediate responses and a higher response rate, mobile increases brand awareness by 43%! Using thousands of apps and mobile sites, the mobile network is able to reach potential customers based on location (geosensing).

Pay Per Click: SEM (Search Engine Marketing) and PPC (Pay-per-Click) campaigns place targeted ads on search engines like Google, Yahoo and Bing. These are used to generate leads and direct traffic to designated landing pages and websites. They appear on relevant searches and showcase and direct consumers to a business’s products, services, and special offers.

Reputation/Map Management: A crucial component of managing your brand online involves knowing what your customers are saying about you. In today’s digital age, people are more connected than ever. They rely on each other for feedback, both positive and negative, about products, experiences, prices and more. And considering how quickly news travels, how well you manage your online reputation can make or break your business. Managing your reputation online also requires that you claim your business profiles, and this starts with Google Maps. By “verifying” your listing you are preventing anyone else from claiming it, ensuring Google hasn’t made any errors and that your business information is correct, and most importantly, providing valuable content to your customers.

Search Engine Optimization: (SEO) and Search Content Marketing (SCM) is the art and science of making enhancements to your website to influence its ranking in search engines, and ultimately drive traffic.

Site & Search Re-targeting: If we can place your ad in front of people that we know are interested in what you offer because they have been to your site, would you want to do that? Of course you would. Enter Site & Search Re-targeting with Self-optimization. Self-optimization means that depending on the amount of traffic to your businesses website the program will automatically serve more of whichever type of re-targeting is needed. So if you have a lot of traffic to start with, this program will serve about 50/50 between site re-targeting and search re- targeting. But if you don’t have enough site traffic to re-target that amount of impressions, the program will serve more search re-targeting to help drive traffic to your sites while your site traffic grows Site & Search Re-targeting will serve more site re-targeting until the program basically evens out. (Each business will need to provide a list of keywords this can include competitors names, to set up the program.)

Social Network Management: Social Media provides businesses a unique opportunity to connect and engage with their current and potential client base on a level like never before. Through social media channels such as Facebook and Twitter, companies can further relationship building and foster a positive online reputation. Over 98% of internet users access and use Social Media. Platforms like Facebook and Twitter can create conversation and interaction with your customers and potential customers. This engagement becomes the viral marketing needed to grow your business.

Topic Targeting: Get your message in front of consumers by relevant content at the page level, regardless of the site’s overall intention. Ads are served on sites relating to your topic, as well as sites with sections relating to your topic.

Website Development: A website is a necessity for entrepreneurs, small businesses, home-based businesses, and anybody selling products or services. Regardless of your other marketing methods, enabling potential customers to either find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating and developing new customers. If you’re selling online services or products, having a website is obvious. But even if you don’t sell anything directly online, the website can serve as an extension of your business card, with information about you, your business, and services offered. Most important, your website should detail your background, experience, and other credentials to give you credibility and give potential customers more confidence when deciding whether or not to deal with you.